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Odoo Studio: Customize and Create Without Code

Personalize your business apps and streamline digital workflows effortlessly

Extend Odoo ERP and CRM with custom features — no coding skills required

As your business grows, so do your needs. While Odoo Standard Apps provide a powerful suite of ERP and CRM tools ready out of the box, many businesses require flexibility. That’s where Odoo Studio comes in — a no-code development tool built into the Odoo platform. It empowers companies to adapt standard apps or even create new ones from scratch without hiring developers.

Odoo Studio supports the digitalization of businesses by enabling custom features that match your internal processes. Whether you're in retail, services, manufacturing, or financial services, Studio allows your team to move quickly and efficiently toward a tailored ERP solution — without writing a single line of code.


Drag-and-Drop Simplicity

Odoo Studio introduces a user-friendly drag-and-drop interface that works right inside your existing Odoo environment. You can open any standard app, click “Customize,” and begin editing forms, views, and workflows.

Here are just a few of the things you can add or change:

  • Text fields: Add new information fields like “Customer Notes” or “Additional Reference.”
  • Checkboxes: Introduce simple logic or flags like “Is Verified” or “Requires Approval.”
  • Drop-down menus: Add selections for categories, departments, or statuses.
  • Related fields: Display connected data from other models (like showing a customer’s invoice status in a sales order).
  • One2many and many2one: Link objects together (e.g., show multiple contact persons for one company).
  • Buttons and Automations: Trigger actions, emails, or status changes from a button press.
  • Custom Views: Adjust calendar and list views to match your workflows and make your daily operations more efficient.

With Odoo Studio, you're not just personalizing the interface — you're changing how your team works, making it faster and more intuitive.


Create Entirely New Applications

Beyond adjusting standard apps like CRM, Invoicing, or Inventory, Odoo Studio can be used to build full custom apps. For example:

  • A Loan Management Tracker tailored for a credit service business
  • A Quality Control App with checklist functionality for manufacturing
  • A Client Onboarding Workflow in professional services

You can define your own models, menus, and business logic — all through the Studio interface. The new app becomes a native part of your Odoo system, working seamlessly with existing apps like Accounting, Contacts, or Projects.

Studio and Digital Business Efficiency

By using Studio, companies in Bulgaria and across Europe are accelerating the digital transformation of their operations. Instead of hiring external developers or waiting for custom modules, your internal team or Odoo partner can quickly deploy improvements that reflect how your business actually operates.

Whether you're fine-tuning a sales pipeline, optimizing HR onboarding, or customizing a purchase approval process, Studio gives you the flexibility of a custom ERP — but without the overhead.


For businesses using the Odoo Online Custom Plan, Studio is the fastest route to personalization. You can:

  • Extend CRM stages
  • Add fields to customer profiles
  • Customize invoice layouts
  • Build internal tools for your back-office

This makes Odoo an ideal ERP platform for SMEs in Bulgaria looking for affordable and scalable solutions.


Works Seamlessly with New Odoo Versions

One of the biggest concerns with custom development in traditional ERP systems is compatibility during upgrades. With Odoo Studio, your customizations are maintained through the official upgrade path provided by Odoo Online.

Each year, when a new Odoo version is released (e.g., Odoo 17, Odoo 18), your Studio-created features are carried over. No migration scripts, no broken modules — just seamless transition with access to new features like AI tools, improved dashboards, or enhanced mobile responsiveness.

That’s one of the advantages of staying on Odoo Online: you get the latest version automatically, and Odoo ensures your Studio modifications are protected and remain compatible.


When to Consider Studio vs. Full Development

While Odoo Studio is incredibly powerful, it does have some limitations. If your project involves:

  • Complex integrations with external systems
  • Advanced business logic
  • Multi-step approval workflows across apps

Then you may benefit from a custom Odoo.sh setup. Odoo.sh is ideal for developer-level work, and you can combine it with Studio for the best of both worlds.

We’ll cover Odoo.sh in the next article. But for now, know that Studio is the perfect first step toward digital growth — especially for businesses launching their ERP journey with Odoo CRM, Sales, Projects, or Website apps.

Conclusion: Your ERP, Your Way

Odoo Studio helps you turn a powerful ERP platform into your own personalized business system — all with point-and-click simplicity. Whether you’re just starting with CRM and need a few extra fields, or you’re building a completely new workflow, Odoo Studio is the tool that keeps your business agile.

At VitoshaBG, we help businesses across Bulgaria implement and customize Odoo. Contact us if you'd like to:

  • Explore how Studio can work for your business
  • Launch your first app with Odoo Online
  • Get support during upgrades or data migration

Let’s build your ideal system — no code required.


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